Perfection!

Is it just that I'm a perfectionist or are some large companies guilty of doing a half hearted job just because they can. I was with a prospective client yesterday and he had an advert with a well known company. This company had access to the same information I had and a printed copy of the clients logo. Yet the logo they created for their advert bore a mere passing resemblance to the clients actual logo.

Now maybe I'm just too much of a perfectionist but when I recreated the logo I made sure that the font (type face) was the closest I could get it to the original logo. I had taken a photo of one of the vans on my phone so I could colour match as near as possible. It took me about half an hour to create a top quality digital version of the logo for me to use in their new design. Wasn't difficult, just took time.

But do some large companies get away with a poor quality job because they are a large company - or do they genuinely just not care!

Caring about your customers is a must in today's climate and showing it can make a difference between winning the business and having to pitch to a whole new client. Now which do you think is cheaper? A bit of really good customer service, going that extra bit to show you care? Or pitching to lots and lots of prospects and hoping to get at least some!

OK. Rant over for today!