The current advert 'Compare the Meerkat' seems to be gaining a huge fan base. Alexandr Orlov even has his own facebook account and a there are such a lot of blogs and articles mentioning the ad. The people behind this sure have a hit on their hands and it's a brilliant example of simple but effective marketing.
We could all do with learning a leason from this - stand out from the crowd. A client of mine once gave the advice "Look at what your competition are doing and do something different." Simple but effective advice. We should examine our own business and look at what we do that is different from our competitors - then highlight that point to our prospective clients.
For example, Your Natural Beauty Store are not only cruelty free but operate in as ethical a mannner as is possible in business. They try to keep packaging to a minimum and use recycled paper and card where possible. One of their closest rivals delights in using lots of fancy packaging and including unnecessary marketing leaflets in every package. Not exactly a 'green' policy. So Your Natural Beauty Store need to highlight the 'ethical' in their business!
And to return to our Meerkats you can buy your very own stuffed meerkat from Great Toys 4 U along with other, more unusual teddy bears and soft toys made by the quality manufacturer Keel Toys.
So take a look at your business today and see if you can tell what's different - can't find something? Then talk to us!
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