Author of top selling book 'and death came third' on networking and public speaking Andy's article on 'Connecting is not enough' has some really good tips pn getting the best from networking. here is just a sample (Thanks Andy).
6 - They focus on the sale, not the relationship
Few people go to networking events to buy. So you have to ask yourself what the point is of trying to sell to people who aren't in buying mode. Think beyond the short-term gain and develop relationships. After all, wouldn't you prefer to get ten referrals from a long-term relationship than one sale from a passing contact?
RESOLUTION TIP - Go through your contact management system or business card file and pick ten people to whom you haven't spoken for a while. Re-establish contact and then stay in touch.
I suggest you read the rest too.
Friday, July 24, 2009
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