Emerald and I spent yesterday morning at a seminar entitled 'Advanced SEO'.
I got the reassurance that I'm doing the right things along with some more suggestions on how to improve further. Emerald got a good basic knowledge of what it's all about.
The bare bones of it were that firstly it's very important to do your keyword research. Finding the right keywords for each page of your website is vital - get it wrong and it could cost you your business - get it right and quality traffic will come flooding in!.
When you consider that there are now in excess of 2.1 trillion web pages out there you don't want to get lost. A well optimised web page will help you be seen in the natural rankings 'above the fold'! That is to be seen in the first 5 results on Google. And a good Adwords campaign doesn't do any harm either.
We hope to be bringing you some more tips over the next few weeks when we get a quiet spot!
Meantime if anybody has any questions about SEO or Networking then we'd love to hear them!
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